{"title":"Thickening Regime","description":"\u003cspan data-mce-fragment=\"1\"\u003eElevate your hair game with the Kevin Murphy Thickening Regime, designed to amplify volume and fullness from root to tip. Begin with Plumping.Wash, infused with Ginger Root and Nettle Extracts to invigorate and strengthen hair strands. Follow up with Plumping.Rinse, enriched with Rice Protein and Aloe Vera to nourish and add thickness. Boost your hair's body with Body.Mass, featuring Eyelash Thickening Technology for instant volume and density. Finish with Doo.Over, a lightweight styling spray infused with Bamboo Extracts and Vitamin E to provide texture and hold. Rejuvenate and fortify with Full.Again, formulated with essential oils and amino acids to promote hair growth and thickness. Seal in moisture and protect with Staying.Alive, containing Burdock Root and Olive Leaf Extracts for hydration and vitality. Embrace fuller, thicker hair with the Kevin Murphy Thickening Regime.\u003c\/span\u003e","products":[{"product_id":"kevin-murphy-body-mass","title":"KEVIN MURPHY BODY MASS 100ML","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eA leave-in plumping treatment spray designed for fine, limp and thinning hair. Using the same technology used in eyelash thickening and lengthening, it helps to fortify each strand and stimulate hair growth, whilst oleanolic acid prevents breakage and increases micro-circulation on the scalp.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreates body and bounce\u003c\/li\u003e\n\u003cli\u003eStrengthens and fortifies fine, thinning and ageing hair\u003c\/li\u003e\n\u003cli\u003eOffers heat protection\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"directions-header\"\u003eHow to use Kevin Murphy BODY.MASS\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eFor best results, apply to hair after using Kevin Murphy\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/arena-creative-hair.myshopify.com\/products\/kevin-murphy-plumping-wash\"\u003ePLUMPING.WASH\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/arena-creative-hair.myshopify.com\/products\/kevin-murphy-plumping-rinse\"\u003ePLUMPING.RINSE\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eSpray into damp or towel dried hair\u003c\/li\u003e\n\u003cli\u003eConcentrate on the roots and scalp\u003c\/li\u003e\n\u003cli\u003eStyle as usual\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cp\u003eAntioxidants, baobab extract, immortelle, hydrolysed wheat proteins and acai fruit extract. \u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"Default Title","offer_id":32387918987364,"sku":"","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Body_mass.png?v=1590735619"},{"product_id":"kevin-murphy-full-again-thickening-lotion","title":"KEVIN MURPHY FULL AGAIN THICKENING LOTION 150ML","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIdeal for fine, coloured and damaged hair, this lightweight lotion contains tiny water-soluble rayon fibers, which help make the hair feel fuller, smoother and stronger. It also contains essential oils of elemi, amyris and sandalwood, which help rejuvenate and moisturise, and beeswax which seals in moisture and protects the hair from heat damage.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreates movement and body in fine, limp hair\u003c\/li\u003e\n\u003cli\u003eStrengthens and fortifies \u003c\/li\u003e\n\u003cli\u003ePromotes shine and softness\u003c\/li\u003e\n\u003cli\u003eParaben, sulphate and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"directions-header\"\u003eHow to use Kevin Murphy FULL.AGAIN\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to damp hair\u003c\/li\u003e\n\u003cli\u003eDistribute through mid-lengths and ends \u003c\/li\u003e\n\u003cli\u003eBlow dry the hair \u003c\/li\u003e\n\u003cli\u003eFor best results, use with a root volumiser like\u003cspan\u003e KEVIN.MURPHY.BODY.BUILDER\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cp\u003eRejuvenating elemi essence, amyris, a natural wax secreted by honey bees, sandalwood oik and rayon particles to help fine hair act thicker. \u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"Default Title","offer_id":32387919216740,"sku":"","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Full_again.png?v=1590736204"},{"product_id":"kevin-murphy-plumping-rinse","title":"KEVIN MURPHY PLUMPING RINSE","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eA re-densifying and thickening conditioner formulated for fine and thinning hair. With a restoring blend of hemsleya root which is rich in oleanolic acid, it helps to protect damage and prevent hair loss to promote fuller, healthier and stronger hair.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePlumps and strengthens fine and ageing hair types\u003c\/li\u003e\n\u003cli\u003ePromotes softness and shine\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"directions-header\"\u003eHow to use Kevin Murphy PLUMPING.RINSE\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair, preferably after using\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/arena-creative-hair.myshopify.com\/products\/kevin-murphy-plumping-wash\"\u003eKevin Murphy PLUMPING.WASH\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eDistribute evenly through lengths and ends \u003c\/li\u003e\n\u003cli\u003eLeave on for 1-2 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eFor best results, follow with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/arena-creative-hair.myshopify.com\/products\/kevin-murphy-body-mass\"\u003eKevin Murphy BODY.MASS\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cp\u003eConditioning rice amino acids, shea butter, aloe vera leaf extract, ginger root and nettle, acai berry extract, bamboo extract and sugar cane.\u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"250 ml","offer_id":32387919773796,"sku":"","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":33071215411300,"sku":"","price":98.0,"currency_code":"GBP","in_stock":true},{"title":"40ml","offer_id":33071225962596,"sku":"","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Plumping_rinse.png?v=1590825642"},{"product_id":"kevin-murphy-plumping-wash","title":"KEVIN MURPHY PLUMPING WASH","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eA re-densifying shampoo formulated for fine and thinning hair types. With a strengthening blend of ginger root and nettle extract, it nourishes each hair follicle whilst stimulating circulation to help to promote hair growth and gently exfoliate. With consistent use, it can effectively prevent hair loss and thicken the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note these bottles do not have a protective seal inside the lid. \u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePlumps, and volumises fine and ageing hair types\u003c\/li\u003e\n\u003cli\u003eStimulates circulation in the scalp to nourish hair follicles\u003c\/li\u003e\n\u003cli\u003eCreates body without weighing the hair down\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eParaben, sulphate and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eHow to use Kevin Murphy PLUMPING.WASH\u003c\/span\u003e\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eApply to wet hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage into scalp, lengths and ends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse, and repeat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor best results, follow with \u003ca href=\"https:\/\/arena-creative-hair.myshopify.com\/products\/kevin-murphy-plumping-rinse\"\u003eKevin Murphy PLUMPING.RINSE\u003c\/a\u003e and \u003ca href=\"https:\/\/arena-creative-hair.myshopify.com\/products\/kevin-murphy-body-mass\"\u003eKevin Murphy BODY.MASS\u003c\/a\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 class=\"directions\"\u003eKey ingredients\u003c\/h4\u003e\n\u003cp\u003eStrengthening ginger root and nettle, aloe vera leaf extract, rice protein, amino acids, bamboo extract and acai berry extract. \u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"250ML","offer_id":32430415183972,"sku":"","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"40ML","offer_id":32430415216740,"sku":"","price":9.0,"currency_code":"GBP","in_stock":true},{"title":"1 litre","offer_id":33071212986468,"sku":"","price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Plumping_wash.png?v=1590827186"},{"product_id":"kevin-murphy-staying-alive","title":"KEVIN MURPHY STAYING ALIVE 150ML","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eHigh performance leave-in treatment to combat dryness and frizz. An instant leave-in treatment to repair damaged or colour treated hair that feels dry and is unmanageable. Extracts of ivy, iceland moss and silk proteins smooth and repair damaged hair in a weightless mist.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReduces frizz \u003c\/li\u003e\n\u003cli\u003eNourishes and smooths dry and unruly hair types\u003c\/li\u003e\n\u003cli\u003eOffers pH level 3.5 to 4.5\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"directions-header\"\u003eHow to use Kevin Murphy STAYING.ALIVE\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eShake bottle before use\u003c\/li\u003e\n\u003cli\u003eSpray into damp hair \u003c\/li\u003e\n\u003cli\u003eWait for 5-10 seconds then comb through\u003c\/li\u003e\n\u003cli\u003eStyle as usual\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 class=\"directions\"\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"ingredients\"\u003eIvy leaf extract, a natural source of V=vitamin C, which creates a protective barrier against moisture loss, and promotes shine. Burdock root extract, to promote strength, shine and body, and help reverse scalp conditions such as dandruff, and combat hair loss. Rosehip fruit oil and icelandic moss extract, both rich in strengthening antioxidants and hydrolysed silk, which softens and smooths frizz, and coconut fruit extract, which moisturises and softens. \u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"Default Title","offer_id":32387920625764,"sku":"","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Staying_alive.png?v=1590827302"},{"product_id":"kevin-murphy-doo-over","title":"KEVIN MURPHY DOO OVER","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eA lightweight, dry finish, texturising hairspray to give body and volume to hair, whilst still allowing the freedom of movement. Tapioca starch is the key to volume, giving body and form to hair for effortless styles that last whilst also absorbing excess oil.\u003c\/p\u003e\n\u003cp\u003eSilica gives a suppleness and light sheen to the hair, and beautifully scented patchouli is vital anti-ageing for the hair and scalp and can help relieve signs of dandruff.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreates texture, body and volume\u003c\/li\u003e\n\u003cli\u003eOffers a soft, velvety hold\u003c\/li\u003e\n\u003cli\u003eRefreshes and rejuvenates hair between washes\u003c\/li\u003e\n\u003cli\u003eIdeal for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eParaben, sulphate and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"directions-header\"\u003eHow to use Kevin Murphy DOO.OVER\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eShake bottle before use\u003c\/li\u003e\n\u003cli\u003eUse immediately after styling\u003c\/li\u003e\n\u003cli\u003eSpray evenly into dry hair, focusing on the roots\u003c\/li\u003e\n\u003cli\u003eProduct can be combed through if necessary \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cp\u003eTapioca starch, to remove excess oil from hair and scalp, and provide a powdery texture; and essences of cedarwood and patchouli to balance.\u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"250ML","offer_id":32430344437860,"sku":"","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"100ML","offer_id":32430344470628,"sku":"","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Doo_Over.png?v=1590736692"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/collections\/Thickening_KM_Inline_Banner_for_Adore_Beauty-4.png?v=1710856734","url":"https:\/\/wintlerose.hair\/collections\/thickening-regime.oembed","provider":"Wintle \u0026 Rose ","version":"1.0","type":"link"}