{"title":"Hydrate Regime","description":"\u003cspan data-mce-fragment=\"1\"\u003eIndulge in the ultimate hydration experience with the Kevin Murphy Hydrate Regime. Begin with Hydrate.Wash, enriched with antioxidant-rich Kakadu Plum and Vitamin C to gently cleanse while infusing hair with essential moisture. Follow up with Hydrate.Rinse, boasting nourishing Shea Butter and Evening Primrose Oil for silky smoothness and detangling ease. Treat your locks to Hydrate.Masque, formulated with Rosehip and Evening Primrose Oil for intense hydration and repair. Glide through tangles effortlessly with Untangled, featuring a blend of nourishing proteins and conditioning agents. Finish with Shimmer.Shine, a lightweight mist infused with Baobab and Bamboo Extracts for luminous shine and protection against environmental aggressors. Embrace hydrated, radiant hair with the Kevin Murphy Hydrate Regime.\u003c\/span\u003e\u003cbr\u003e","products":[{"product_id":"kevin-murphy-hydrate-me-masque","title":"KEVIN MURPHY HYDRATE ME MASQUE","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAn ultra moisturising and smoothing treatment mask formulated to re-hydrate and soften dry, frizzy and course hair types.\u003c\/p\u003e\n\u003cp\u003eWith a fragrant blend of rose hip, evening primrose oil, kakadu plum and seaweed, it helps to repair damaged hair, gently cleanse and promote elasticity to reveal softer, healthier and shinier hair.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestores moisture and treats parched hair\u003c\/li\u003e\n\u003cli\u003eDeeply conditions\u003c\/li\u003e\n\u003cli\u003ePromotes shine and and repairs dehydrated hair\u003c\/li\u003e\n\u003cli\u003eIdeal for normal to dry hair \u003c\/li\u003e\n\u003cli\u003eParaben, sulphate and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"directions-header\"\u003eHow to use Kevin Murphy HYDRATE.ME MASQUE\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair after shampooing, we recommend the \u003ca href=\"https:\/\/arena-creative-hair.myshopify.com\/products\/kevin-murphy-hydrate-me-wash\"\u003eKEVIN.MURPHY HYDRATE.ME.WASH \u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eMassage in lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 5-10 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 class=\"directions\"\u003eKey ingredients\u003c\/h4\u003e\n\u003cp\u003eShea butter, rosehip, antioxidants, evening primrose oil, kakadu plum and vitamin C. \u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"200ml","offer_id":42566384287844,"sku":"","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Hydrate_me_masque.png?v=1590825398"},{"product_id":"kevin-murphy-hydrate-me-rinse","title":"KEVIN MURPHY HYDRATE ME RINSE","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eHYDRATE.ME.RINSE is a super smoothing and hydrating conditioner for normal to dry hair. It is for hair that just cannot be repaired or hair that is naturally dry or hair that lives in a very dry climate. Think of it as a hair concealer as it disguises the damage. It will nourish dry hair and make split ends unrecognisable. It contains micro algae for radiance and kakadu plum to maintain level of collagen and elastin, essential for healthy lustrous hair. Instant hydrating and de-tangling properties from evening primrose oil infuse the hair with moisture and gloss.\u003c\/p\u003e\n\u003cp\u003eThe formulation is still packed with antioxidants as this gives the hair a healthy glow and stops the hair from losing any more moisture. New technology has allowed Kevin Murphy to use the same ingredients found in high end skincare that diminish the appearance of fine lines and wrinkles, they applied this to hair and found that it gave hair a glossy shield than hid any signs of damage and resulted in a smoother cuticle.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for normal and dry hair types\u003c\/li\u003e\n\u003cli\u003eSoftens and smooths the hair\u003c\/li\u003e\n\u003cli\u003ePromotes shine \u003c\/li\u003e\n\u003cli\u003eSulphate, paraben and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"directions-header\"\u003eHow to use Kevin Murphy HYDRATE.ME RINSE \u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair after shampooing with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/arena-creative-hair.myshopify.com\/products\/kevin-murphy-hydrate-me-wash\"\u003eKevin Murphy HYDRATE.ME.WASH\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eDistribute through the lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 1-2 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 class=\"directions\"\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"ingredients\"\u003eKakadu plum, jojoba esters, micro algae, shea butter, vitamin B7, sunflower oil and evening primrose oil.\u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"250ML","offer_id":32430427177060,"sku":"","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"40ML","offer_id":32430427209828,"sku":"","price":8.5,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":33071221211236,"sku":"","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Hydrate_me_rinse.png?v=1590825423"},{"product_id":"kevin-murphy-hydrate-me-wash","title":"KEVIN MURPHY HYDRATE ME WASH","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eHYDRATE-ME.WASH is a super smoothing and hydrating shampoo for normal to dry hair. It is for hair that just cannot be repaired, for hair that is naturally dry, or for hair that lives in a very dry climate. Think of it as a hair concealer as it disguises the damage. It will nourish dry hair and make split ends unrecognisable.\u003c\/p\u003e\n\u003cp\u003eThis formulation is still packed with antioxidants as this gives the hair a healthy glow and stops the hair from losing any more moisture. New technology has allowed Kevin Murphy to use the same ingredients found in high end skincare that diminish the appearance of fine lines and wrinkles. They applied this to hair and found that it gave hair a glossy shield than hid any signs of damage and resulted in a smoother cuticle.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBoosts hydration and promotes shine\u003c\/li\u003e\n\u003cli\u003eSmooths and softens the hair \u003c\/li\u003e\n\u003cli\u003eIdeal for normal to dry hair \u003c\/li\u003e\n\u003cli\u003eSulphate, paraben and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"directions-header\"\u003eHow to use Kevin Murphy HYDRATE.ME WASH\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair\u003c\/li\u003e\n\u003cli\u003eMassage into the hair\u003c\/li\u003e\n\u003cli\u003eRinse and repeat\u003c\/li\u003e\n\u003cli\u003eFollow with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/arena-creative-hair.myshopify.com\/products\/kevin-murphy-hydrate-me-rinse\"\u003eKevin Murphy HYDRATE.ME.RINSE\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 class=\"directions\"\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"ingredients\"\u003eKakadu plum, hydrolysed silk extracts, vitamin A, vitamin C, bergamot essential oil and evening primrose oil.\u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"250ML","offer_id":32430430224484,"sku":"","price":27.0,"currency_code":"GBP","in_stock":true},{"title":"40ML","offer_id":32430430257252,"sku":"","price":8.5,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":33071220490340,"sku":"","price":83.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Hydrate_me_wash.png?v=1590825445"},{"product_id":"kevin-murphy-shimmer-shine","title":"KEVIN MURPHY SHIMMER SHINE 100ML","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eA multi-tasking treatment and finishing mist infused with nourishing baobab, immortelle, bamboo and antioxidant vitamins A, C and E to help restore softness, suppleness and shine to hair without weighing it down.\u003c\/p\u003e\n\u003cp\u003eLight-reflective technology gives tresses a glossy and radiant shimmer whilst a nurturing blend of essential oils help strengthen hair and increase elasticity for easy styling without leaving an oily residue. Perfect for adding lustre to dull hair and controlling flyaways.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePromotes shine and counteracts dull, flat colour (even on dark hair)\u003c\/li\u003e\n\u003cli\u003eMoisturises and re-hydrates\u003c\/li\u003e\n\u003cli\u003eIdeal for all hair types\u003c\/li\u003e\n\u003cli\u003eParaben, sulfate and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"directions-header\"\u003eHow to use Kevin Murphy SHIMMER.SHINE\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eShake bottle before use\u003c\/li\u003e\n\u003cli\u003eSpray into damp, towel dried hair or directly onto dry hair\u003c\/li\u003e\n\u003cli\u003eLeave to dry naturally, or style as normal\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4 class=\"directions\"\u003eKey ingredients\u003c\/h4\u003e\n\u003cp\u003eAustralian fruit extracts including kakadu plum, bamboo extract, baobab seed oil and antioxidants. \u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"Default Title","offer_id":32387920363620,"sku":"","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/ShimmerShine.png?v=1590826029"},{"product_id":"kevin-murphy-un-tangled","title":"KEVIN MURPHY UNTANGLED 150ML","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eA strengthening and de-tangling leave-in conditioner designed to help re-hydrate and soften the hair.\u003c\/p\u003e\n\u003cp\u003eWith a nourishing blend of Australian fruit extracts it smooths the follicles making it ideal for all hair types, but particularly thick, curly and unruly hair types. and also offers heat protection up to 200°F \/ 93°C.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDe-tangles hair\u003c\/li\u003e\n\u003cli\u003eRestores shine and re-hydrates\u003c\/li\u003e\n\u003cli\u003eOffers heat protection\u003c\/li\u003e\n\u003cli\u003eParaben, sulphate and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to use Kevin Murphy UN.TANGLED\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eShake bottle before use\u003c\/li\u003e\n\u003cli\u003eSpray onto wet hair\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComb through and leave in\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003e\u003cspan\u003eKey ingredients\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eAustralian fruit extracts including kakadu plum, bamboo extract, vitamins A, C and E. \u003c\/p\u003e","brand":"Arena Creative Hair","offers":[{"title":"Default Title","offer_id":32387921346660,"sku":"","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/products\/Untangled.png?v=1590827608"},{"product_id":"night-shift-1","title":"Night Shift","description":"\u003cp class=\"productView-title toggle-active\"\u003e \u003c\/p\u003e\n\u003cp class=\"productView-title toggle-active\"\u003eNIGHT.SHIFT KEVIN.MURPHY \u003c\/p\u003e\n\u003cp class=\"productView-title toggle-active\"\u003eNEWEST PRODUCT \u003c\/p\u003e\n\u003cp class=\"productView-title toggle-active\"\u003eDescription \u0026amp; Benefits\u003csvg class=\"minus-icon icon\"\u003e\u003cuse\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003eTransform your hair overnight with this deep nourishing and replenishing overnight hair serum.\u003c\/p\u003e\n\u003cp\u003eInfused with a complex blend of hyaluronic acid and antioxidant rich Australian kakadu plum, it works overnight to smooth, hydrate and soften the hair. Suitable for all hair types, especially de-hydrated, frizzy and damaged, it can be applied to the mid lengths and ends to reveal smoother, shinier, heathier hair. \u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUltimate Hydrating overnight serum\u003c\/li\u003e\n\u003cli\u003eSmooths frizz and promotes shine\u003c\/li\u003e\n\u003cli\u003eStrengthens and reduces breakage\u003c\/li\u003e\n\u003cli\u003eLightweight and quick absorbing\u003c\/li\u003e\n\u003cli\u003eSulphate and paraben free\u003c\/li\u003e\n\u003cli\u003eCruelty free\u003c\/li\u003e\n\u003cli\u003eHeat protection 9when applied to damp hair) \u003c\/li\u003e\n\u003cli\u003eResistance to damage \u003c\/li\u003e\n\u003cli\u003eReduces frizz by 94%\u003c\/li\u003e\n\u003cli\u003eWake up with 2x stronger hair\u003c\/li\u003e\n\u003cli\u003eStrengthens hair x2 while you sleep \u003c\/li\u003e\n\u003cli\u003e3x smoother and more manageable hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to use NIGHT.SHIFT 100ml\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eApply 1-4 pumps to dry or damp hair before bed\u003c\/li\u003e\n\u003cli\u003eDistribute through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eWake up with softer and more hydrated hair\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use in the day time \u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply 1-4 pumps to  damp hair\u003c\/li\u003e\n\u003cli\u003eDistribute through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eStyle dry and curl  \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"productView-title toggle-active\"\u003e\u003csvg class=\"minus-icon icon\"\u003e\u003cuse\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003eINGREDIENTS Aqua (Water) (eau), Dimethicone, Panthenol, Biotin, Sodium Hyaluronate, Terminalia Ferdinandiana Fruit Extract, Arginine, Aspartic Acid, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Phenylalanine, Histidine, Sodium PCA, Sodium Lactate, PCA, Glycine, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Glycerin, Sorbitan Isostearate, Polysorbate 60, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Dimethiconol, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Citric Acid, Parfum (Fragrance), Benzyl Benzoate, Limonene, Citrus Aurantium Amara (Bitter Orange) Peel Oil, Geraniol, Citronellol, Vanillin, Pelargonium Graveolens Flower Oil, Linalool – [00618\/01]\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Arena Hair","offers":[{"title":"Default Title","offer_id":55901033496949,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/files\/Untitleddesign_24.png?v=1757073613"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0280\/5579\/7860\/collections\/Hydrate_KM_Inline_Banner_for_Adore_Beauty-1.png?v=1710849032","url":"https:\/\/wintlerose.hair\/collections\/hydrate-regime.oembed","provider":"Wintle \u0026 Rose ","version":"1.0","type":"link"}